From strategy to implementation, we design the digital foundations, visibility systems, and decision support small organisations need to move forward with clarity.
These are the most common starting points for the organisations and small teams we work with. If any of this feels familiar, this is exactly where WhatFits starts.
“Our website, our socials and our forms all live in different places, and nobody owns the whole picture.”
Tools get added one at a time until nothing fits together, and every new task feels like starting from scratch.
“Every agency we've spoken to assumes a bigger team and a bigger budget than we actually have.”
Quotes written for a marketing department, not for the one or two people actually doing the work.
“We don't know what to fix first, and guessing feels like the expensive option.”
Website, search, ads, automation. Everything looks urgent until someone helps separate what matters now from what can wait.
“We've paid for tools that promised simple and delivered one more login nobody has time for.”
Software chosen for its feature list, not for whether a small team can realistically keep using it.
Consulting provides space for reflection and decision-making. We work alongside teams to unpack challenges, clarify priorities and explore options.
High-level guidance to help your organisation make confident marketing and digital decisions, from setting priorities to choosing the right direction for growth.
Support in defining what to communicate, how to communicate it, and how to stay consistent, so your message becomes easier to understand, trust, and remember.
Objective guidance when facing digital choices: platforms, tools, channels, or investments, so your team avoids unnecessary complexity and costly mistakes.
We focus on sharing understanding and reasoning, so organisations can move forward independently over time.
Ongoing guidance that helps leaders and teams strengthen their marketing judgement, build confidence, and develop the skills needed to operate more independently.
Structured sharing of expertise, tools, and ways of working. We want to ensure that your team retains what is built together and becomes stronger after every project.
Focused, practical sessions designed to bring alignment, accelerate learning, and help teams move forward with clarity on priorities and next steps.
We build websites that are designed to be useful and easy to navigate. Our focus is on helping visitors understand our client’s work, find relevant information and engage in ways that make sense.
We design and develop websites as strategic assets, not just visual platforms.
The process begins with defining structure, hierarchy, and user journeys through wireframes and content planning.
Once the foundation is defined, we develop the website using Webflow.
Before building anything, we define the role your website should play, whether it is visibility, credibility, fundraising support, community engagement, or all of the above.
We design focused pages created for specific initiatives, such as campaigns, programmes, events, or partnerships.
We design simple automation systems that support consistency without adding complexity.
We identify repetitive processes that can be streamlined, from email flows to internal notifications, and design automation that supports your team without adding operational complexity.
We implement the tools and workflows that allow your organisation to communicate more reliably, whether welcoming new subscribers, supporting donor journeys, or maintaining ongoing engagement.
Our digital strategy approach focuses on prioritisation. We help organisations step back, assess their context and make informed decisions about where to focus their time, budget and energy.
We help identify what deserves attention now, what can wait, and what may not be necessary at all.
Not every platform is worth your time. We support assessing which channels genuinely matter to your goals.
A structured review of your current digital presence, from website to communication channels, identifying gaps, risks, and practical opportunities for improvement.
We help organisations evaluate where to invest, how to direct their efforts, and how people meaningfully connect with their work.
Guidance on where to invest, and where not to, so your organisation avoids unnecessary spending and prioritises initiatives that create real progress.
We map how people discover, understand, and engage with your organisation and help create a more coherent experience from first contact to long-term connection.
Performance marketing is about using paid channels responsibly. We focus on clearly defined campaigns that support specific goals.
We support the implementation of reliable analytics foundations and tools so your organisation can understand what is working, what isn’t, and where attention is needed.
Together, we define a small set of meaningful indicators that reflect real progress. Whether the focus is visibility, engagement, community growth, or conversions, your team gains a clearer understanding of success.
We create simple planning and reporting frameworks that help your team track progress, communicate results internally, and demonstrate value to stakeholders, funders, or leadership.
We help evaluate and select tools that match your organisation’s size, capacity, and operational reality, avoiding platforms that demand more time and expertise than your team can sustain.
Search works best when it reflects how people actually search for information, support or services. Our approach focuses on clarity, structure and relevance.
Search is no longer limited to traditional engines. Intelligent systems increasingly interpret, summarise, and recommend content, meaning organisations must be not only searchable, but clearly understandable.
We improve the structural, technical, and content foundations of your website so search engines can clearly understand who you are, what you do, and when to surface your pages.
We design targeted search campaigns that connect your organisation with people already looking for services, initiatives, or support in your space.
We help you create a simple communication structure so your outreach becomes clearer, more consistent, and easier for your team to manage over time.
Practical guidance to help your organisation show up consistently and professionally, without turning social media into a constant operational burden.
We design and manage targeted campaigns across social platforms, ensuring your investment supports meaningful exposure rather than scattered impressions.
We structure campaigns around clear goals, defined audiences, and realistic capacity.
Pick the format that matches the moment, and change it when the moment changes. Every engagement is designed to be paused or ended without penalty.
A defined piece of work. A website, an audit, a campaign. Clear scope, fixed price, agreed timeline. For when the need is specific and finite.
Ongoing digital support. A fixed number of hours each month, used for whatever matters most. Pause or end any month. No retainer if there is nothing to do.
Regular sessions with you or your team. Thinking together, not delivering for you. The best format when internal capacity is the real goal.
The shortest path to knowing if this fits is a conversation. Nothing is sold on that call. It exists to understand the context and decide together whether it is worth continuing.
Book a free callOr write directly to hello@makewhatfits.com
